Idahoan Foods was inspired to create a new flavor after discovering that 80% of consumers make mashed potatoes from scratch at least once a year, and 40% of these consumers use chicken broth as an ingredient, to provide home cooks with the potatoes they love, without all the work of peeling, boiling, and mashing.

Idahoan is excited to expand its product line with the introduction of Idahoan Chicken Broth Flavored Mashed Potatoes.

Chicken Broth Flavored Mashed Potatoes are Idahoan’s first new product launch since 2019 – due to a focus on supplying consumers with core products and meeting demand as at-home cooking increased during the pandemic – and feature the same great texture and quick prep time fans know and love with an extra layer of flavor from the infusion of real chicken broth and herbs. The new flavor joins a long line of Flavored Mashed Potatoes, which are available in 16 varieties, providing fans with options for every meal occasion.

“We’re thrilled to introduce Chicken Broth Flavored Mashed Potatoes to homes across the country hungry for high-quality, delicious products that simplify mealtime. With chicken broth being a popular ingredient in mashed potatoes, expanding the Idahoan line with a Chicken Broth variety was a natural opportunity as we focus on innovation in ways that allow Idahoan to be a part of mealtime across the country,” Ryan Ellis, VP of Marketing at Idahoan Foods recently said.