Potato Chips Are Among Gen Z’s Favorite Snacks this Holiday Season
Ahead of the holiday season, Frito-Lay has unveiled its latest U.S. Snack Index, thus revealing the taste preferences driving snack consumption among consumers.
According to the data included in the survey, Gen Z reaches for salty snacks more so than Boomers including potato chips (43% vs 26%) and popcorn (44% vs 23%). Moreover, women are more likely than men to enjoy sweet and savory snack blends (58% vs 48%).
“This holiday season – and all year long – Frito-Lay has a snack for everyone, whether it’s a tried-and-true classic or a new twist on an old favorite. Consumers told us they prefer holiday food over drinks, gifts, decorations, music, and sports. The good news is that Frito-Lay can meet that demand, as we can produce nearly 100 pounds of snacks per second, said Mike Del Pozzo, senior vice president of sales and chief customer officer.
Regarding snack occasions, Frito-Lay notes six out of 10 people enjoy snacks as appetizers, and more than half eat snacks as part of a meal or immediately after. One third of consumers purchase snacks as gifts.
Overall, America’s favorite holiday snacks are snack mixes (39%), crackers (33%) and popcorn (30%). Additionally, 40% of Americans say they will pitch in to help with the snacks, provided the recipe is easy to prepare. Only 28% are partaking in snack-inspired crafts – choosing instead to simply eat their snacks or give them as a gift.