Potato Chips Remain America’s Favorite Summer Snack
To explore just where, when and how Americans will snack this summer, Frito-Lay has unveiled the next installment of its U.S. Snack Index.
Snacks play an integral role in the American summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. According to retail sales data, the week of July 4 represents the biggest snacking week of the entire year for Frito-Lay.
Recent estimates suggest that America is hosting more than 750m summer gatherings including pool parties, casual cookouts, backyard barbecues and more. According to the U.S. Snack Index chips reign supreme across most summer occasions with just over half of Americans (51%) choosing to bring chips to the backyard barbecue, cookout or picnic, over any type of snack. Summer also conjures up a not to tradition with almost 70% of Americans preferring to stick with the classic, traditional flavors for an extra dose of summer nostalgia.
What’s more, snacking and summer travel goes hand in hand. In a recent survey from AAA Travel3, nearly 100m Americans will take a family vacation in 2019 – including summer getaways or packing up the car for a road trip this year. One in four Americans chooses to bring snacks that incorporate fruit/vegetables/legumes (28%) to share with family. But chips are still the most common family favorite to have on deck at a family reunion (33%) as well as frozen or baked sweets (18%).
With more than 90 million selfies estimated5 to be taken every day, Frito-Lay asked consumers which snack was most likely to make a cameo in their summer selfies. Potato chips are the clear winner (43%) when it comes to backyard barbecues, cookouts, and picnics. Whether at the pool, at the beach or on a boat, the debate for fan favorite is on, as both potato chips and tortilla chips are clear selfie leaders.