Ramo Joins the Potato Chips Race
Colombian snackfood company Ramo is branching out into chips, writes Portafolio. Best known for its “Gala” packaged pastries the firm is now diversifying its snack portfolio with the introduction of three potato chips options with peel: Chicken, Lemon and Smoked Paprika. Thus the company aims to compete with brands such as Frito-Lay, Super Rich and Yupi.
According to Jaime Echavarria, president of the company who was cited by the report, the goal for 2019 is to take 7-8% of this competitive market. The manager says that the new Ramo chips offer very Colombian and fresh flavors and target customers who are seeking out a premium snacking experience.
Additionally, Echavarria noted that the company had to make adjustments to its production plant in Mosquera to accommodate the three new potato chips products. This was made possible by a USD5m investment.
The new chips come to join Ramo’s already hefty salty snack portfolio which includes options such as nachos, popcorn and banana chips. The company was created in 1950.