Route 11 Potato Chips Releases New “Salt and Pepper” Flavor
Route 11 Potato Chips received a “Best in Virginia Award” on November 1 for their new “salt and pepper” flavored potato chips. They’ve been working on perfecting the flavor for around 12 years after trying many different recipes.
They say most salt and pepper chips have 12 or 13 ingredients, but they wanted to find the perfect salt with the right flavor to use as few ingredients as possible, www.whsv.com writes. The company tried releasing the flavor in July, a recipe containing only potatoes, oil, salt and pepper, but ran into a big problem. “We were getting very excited about launching this, and we ran out of potatoes for two weeks,” Route 11 Potato Chips President Sarah Cohen.
Route 11 Potato Chips had been buying potatoes from North Carolina, but after the severe flooding they faced which left them without potatoes for the first time in 25 years.
“We usually have thousands of cases of chips in inventory that are going out — we were down to about 10 cases of potato chips. So our warehouse was pretty much empty,” said Cohen.
This set back the release of the salt and pepper chips for a while, but they’re slowly starting to appear on store shelves now.