Salarius to Launch Chips with 50% Less Sodium
Salarius, the developer and manufacturer of a new low-sodium salt solution called MicroSalt, revealed it has completed a test production of its SaltMe potato chips.
MicroSalt is a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result approximately 50% less sodium.
“Consumers are aware of the need to eat healthier and select better-for-you options when available. MicroSalt and SaltMe snacks will help consumers reduce sodium consumption while providing the great salty taste they enjoy. MicroSalt is non-GMO and all natural,” said Victor Hugo Manzanilla, CEO of Salarius.
Salarius plans to introduce the SaltMe line of full-flavor, low sodium chips later this year in four varieties: original, barbecue, sour cream & onion and cheddar & sour cream. Panel testing among salty snack buyers resulted in a weighted purchase intent of 27.75%, which is significantly higher than average CPG initiatives.
According to the World Health Organization, cardiovascular disease takes the lives of 17.9 million people per year and is responsible for 31% of global deaths. According to the Centers for Disease Control, “About 610,000 people die of heart disease in the United States every year, that’s 1 in every 4 deaths.” In the U.K., there are about 160,000 deaths from heart disease each year accounting for 26% of all deaths.
High blood pressure is a key risk factor for developing heart disease. Consistent with this, a new report from the National Academies of Sciences, Engineering, and Medicine has recommended significantly reduced sodium consumption guidelines. Salarius’ SaltMe snacks can empower food companies and consumers to meet these new guidelines.