Subway UK to Add Potato Chips to Sandwiches
Subway UK announced it was adding Walkers crisps to its selection of customizable sandwich, wrap, and salad toppings starting on April 7. According to a press release, the official terminology is “crisp in” (inside the sandwich) and “crisp out” (on the side). Customers can add chips to any six-inch or footlong sub, wrap, or salad when ordering in store until the promotion ends on May 23. Customers will be able to order chips on the side after May 23, but they will have to buy them separately.
By collaborating with Walkers Ready Salted Crisps, Subway says it is “bringing the unique British delicacy to the high street.” Walkers’ marketing director Fernando Kahane adds, “As a nation, we may not agree on everything, but we are united in the fact that a lunchtime sandwich without crisps is just not the same.”