The Little Potato Company Unveils Big Game, Better Snacks Promotion
The Little Potato Company has kicked off a new promotion called Big Game, Better Snacks, running through February 13, 2020, in anticipation of Super Bowl 2020.
A combination of experiential, in-store, digital and PR support, including broadcast activity, will support the promotion with initiatives including:
- Experiential branded truck serving up tailgate favorite recipes during sporting events at M&T Bank Stadium in Baltimore (January 11), TD Garden in Boston (January 16/20), along with local retail stops during the week;
- In-store signage at participating retailers;
- Integrated online campaign with game day recipes, enter-to-win sweepstakes and targeted digital and social ads;
As part of the promotion, the company if offering customers a chance to win a year’s supply of free Little potatoes. The sweepstakes will close on February 15, 2020 and to enter interested parties need to fill out a form on the company’s website.
The promotion will highlight game day worthy ways to enjoy The Little Potato Company 1.5lb bagged potatoes, Microwave Ready and Over Grill Ready products and will help drive retail sales and foot traffic during one of the biggest days for eating and snacking.