Three Innovative Potato Products From Idahoan Foods to Meet Additional Consumer Lifestyle
Idahoan Foods has expanded its wide range of products to include Idahoan Buttery Homestyle Value Size 12 oz Mashed Potatoes, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes, and Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes in response to growing consumer demand for value sizes and dietary/lifestyle specific offerings.
With the mission of Real Potatoes, Real Easy, Idahoan’s leading product, Buttery Homestyle, was the perfect base to start from to connect with more potato-loving consumers wherever they are.
The innovations include for the first time, Idahoan Buttery Homestyle Mashed Potatoes, available in a 12-ounce Value Size resealable pouch. Made with 100% real Idaho potatoes and perfectly blended with real butter, the customer can make all 12 servings at once or make a smaller batch, reseal, and save the rest for later.
Interest in plant-based foods continues to grow at a fast rate. 45% of plant-based consumers plan to increase their purchase of these alternatives. For these consumers, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes (4 oz) will be high on their shopping lists as it offers the same great taste as the original Buttery Homestyle Mashed Potatoes, but with plant-based ingredients replacing the dairy ingredients.
Other consumers have expressed a desire to reduce sodium in their overall diets and with Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes (4 oz), these consumers can enjoy all the convenience and flavor of Buttery Homestyle but now with 30% less sodium.
“At Idahoan Foods, we feel strongly that all potato lovers, regardless of circumstances, should have easy access to the quality and convenience of our Idahoan-branded potato products. These innovations are a way to make our brand easier to enjoy for more people. We are so proud to be invited to new tables across the country and have Idahoan a part of food celebrations and meal planning for more occasions and people,” Ryan Ellis, Vice President of Marketing at Idahoan Foods, concluded.
