PepsiCo to Eliminate Artificial Colors from Lay’s and Tostitos by End of 2025
PepsiCo Inc. is accelerating its transition to natural ingredients, announcing plans to eliminate artificial colors from its snack brands, including Lay’s and Tostitos, by the end of 2025. This move aligns with recent federal initiatives to phase out petroleum-based synthetic dyes from the U.S. food supply.
During a first-quarter earnings call on April 24, CEO Ramon Laguarta stated that over 60% of PepsiCo’s U.S. food portfolio is already free from artificial colors. He emphasized the company’s commitment to meeting consumer demand for more natural ingredients, noting that brands like Lay’s and Tostitos will be reformulated to exclude artificial colors by year-end.
This initiative follows an announcement by Health and Human Services Secretary Robert F. Kennedy Jr. and FDA Commissioner Dr. Marty Makary on April 22, detailing plans to eliminate six synthetic food dyes, including Red No. 40 and Yellow No. 5, by the end of 2026. The FDA also aims to revoke authorization for Citrus Red No. 2 and Orange B and fast-track reviews of natural alternatives.
Laguarta acknowledged the safety of current products but recognized the growing consumer preference for natural ingredients. He stated, “We understand that there’s probably going to be a consumer demand for more natural ingredients, and we’re going to be accelerating that transition.”
In addition to reformulating products, PepsiCo is adapting to changing consumer dietary needs, including the rising use of GLP-1 weight-loss drugs. The company plans to introduce new products focusing on protein, fiber, and hydration to cater to these preferences.
PepsiCo is also monitoring state-level discussions on limiting the use of Supplemental Nutrition Assistance Program (SNAP) benefits for purchasing certain processed foods. While acknowledging potential exposure to restrictions, Laguarta anticipates a limited impact on the business.
