It is Giveaway Friday! Check our new White Paper section
The first article in our White Paper series on Brand Analyses is entitled “The United States: Home of the best potato chips”. The Expert View piece was written by Barbara Zec, our Contributor with an MA in Visual Arts, and is now ready to be downloaded for free on our website!
Brand communication is a highly important feature in nowadays business world, with companies using it to create a unique image that speaks to the customer. Potato chips manufacturers have as well learned the benefits of proper product branding to their business.
This way, with American producers of potato chips being pioeneers in using design as a means to building a relationship with their customers, we considered it would be best to start our White Paper series with an article that speaks about their important market development and current status.
The White Papers section on our website will contain a number of articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorised by theme, serving as a valuable and expert resource on key industry topics.
There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.CLICK TO DOWNLOAD THE WHITE PAPER!