Whitepaper: French Fries Market Remains Driven by Expanding Fast Food Chains
Global sales of French fries and chips are worth more than USD20bn at present, with the market witnessing 4% growth per annum. Much of this development is due to consumption in less well-developed economies in regions such as Asia and Africa, where diets are becoming increasingly Westernized and fast food industry is expanding at a rapid rate.
Since most French fries are supplied frozen, the category covers almost 63% of the total market for frozen potatoes in terms of both volume and value, including both oven (28%) and classic French fries (35%).
While French fries will always be a consumer favorite, the segment has been impacted by current trends such as people’s increased predilection to seeking out healthy foods. Manufacturers have, therefore, been forced to experiment and innovate in this sense. It seems likely that companies will continue to seek out ways to reformulate their products via the lowering of fat and caloric level, as well as addressing some sub-health trends such as gluten free foods.
On top of aiming to produce products that can boast healthy properties, manufacturers of French fries are also expected to continue developing new flavors and shapes as consumers tastes become more complex.
For a more in-depth overview of the evolution of the French fries market, we invite you to read our latest White Paper which focuses on this particular category. You can download it for free by clicking the button below.
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