Pringles has launched a new flavor in the United States. The new chips will be available throughout summer, and are part of a new campaign which is giving fans the chance to win USD10,000 to correctly guess the Mystery Flavor.

The new chips cans are available exclusively via Walgreens stores until July 30. To win the prize, customers have to try and identify the flavor correctly after tasting the product and submit their answer online. The flavor name and winners will be announced on August 18.

“To continue to meet consumers’ desires for unique snacking opportunities, we strive to create new, innovative flavors that excite fans and introduce even more Flavor Stacking combinations, said AnneMarie Suarez-Davis, VP of marketing at Pringles.

Pringles Canada hosted a similar contest last year, before revealing the Seven Layer Dip flavor.

Pringles is no stranger to unique flavors. For example, the company introduced some limited-editions tastes over the years like Jalapeño Bacon, Sweet Chili Tango, Jamaican Jerk and Green Bean Casserole.