1) About Trade Media Solutions SRL and our Privacy Policy

Trade Media Solutions SRL is the Publisher of Potato Business and Potato Processing International, and the owner of the online platform potatobusiness.com.

This Privacy Policy outlines the privacy practices of Trade Media Solutions SRL, explains how we may use your personal information, and provides an overview of how we protect your privacy.

2) Collection of Personal Data

We collect your information in two ways:

– directly, including personal data provided to us by you when you subscribe to our products/services, download or request resources, register for events, or sign up for communications related to Potato Business (for example: Potato Business newsletter, white papers, dossiers, print/e-copy subscriptions, partner promotions).

The personal information collected directly from you may contain the following details:

  • Name
  • Job Title
  • Company name
  • Company address
  • Company business type
  • Telephone number
  • E-mail address

– indirectly (e.g. when you visit our website, some technical details will automatically be supplied to us via your device, like the IP address, the operating system and the internet browser used).

3) Purpose of Personal Data Collection

The purposes of the collected data are:

  • To provide you with our products/services (including Potato Business online content, newsletters, print/e-copy and/or digital publications, dossiers, white papers, event information, and partner promotions);
  • To create statistics about the use of our products/services, generate traffic insights in order to understand how users interact with our platforms and how we can improve our services;
  • To contact you in case of postal address changes, e-mail address changes, sending you a reset password e-mail for accessing our online platforms, and to offer information about subscriptions, events, and new products/services via e-mail/telephone;
  • To save your settings and preferences in order to prevent you from having to re-enter this information;
  • To further protect our products and services against misuse.

Legal basis:
Where applicable, we process personal data based on (i) performance of a contract or steps prior to entering into a contract (e.g., subscriptions), (ii) our legitimate interests (e.g., securing our services, preventing abuse, improving our services), (iii) compliance with legal obligations, and/or (iv) your consent (e.g., newsletters/partner promotions and non-essential cookies where required).

All data collected by Trade Media Solutions SRL are not and will never be sold to third parties.
We may, however, use trusted service providers (processors) to help us operate our services (e.g., website hosting, email delivery, analytics tools). These providers process data under our instructions and subject to appropriate contractual safeguards.

4) Data Retention

We retain personal data only for as long as it is necessary for the purposes described in this Privacy Policy, including:

  • for as long as you remain subscribed to our products/services or have not requested deletion; and
  • as required to comply with legal, accounting, or reporting obligations; and
  • as necessary to resolve disputes and enforce our agreements.

You may request deletion at any time (see “Your rights” below). We do not keep your personal details for any longer than necessary for the purpose for which you submitted them.

5) Your rights

At all times, Trade Media Solutions SRL will comply with the following rights regarding your personal data:

  • The right of access (you have the right to know what personal data has been collected about you and how it is being used);
  • The right to rectification (you can ask that your information be updated or corrected);
  • The right to erasure (“right to be forgotten”) (you can ask that your information be permanently deleted, where applicable);
  • The right to restriction of processing (you can ask us to limit the processing of your personal data in certain situations);
  • The right to data portability (you can ask to receive the personal data you provided to us in a structured, commonly used format and/or have it transferred to another organization where technically feasible);
  • The right to object (you may object to certain processing, including processing based on our legitimate interests, and you may object at any time to direct marketing);
  • The right to withdraw consent (where we rely on your consent, you can withdraw it at any time; withdrawal does not affect the lawfulness of processing before withdrawal);
  • The right to lodge a complaint with a supervisory authority (you have the right to lodge a complaint with the competent data protection authority).

For any of the above requests regarding your personal details, you can contact us by e-mail at office@mediatrade.ro or by phone +40 21 315 90 31.
We may request additional information to confirm your identity before acting on your request. We will respond without undue delay and, in principle, within one month.

Supervisory authority (Romania):
Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP).
You can find the complaint procedure on the authority’s website:
https://www.dataprotection.ro/?lang=en&page=Plangeri_RGPD
ANSPDCP contact details: B-dul G-ral. Gheorghe Magheru 28-30, Sector 1, 010336, Bucharest, Romania; email: anspdcp@dataprotection.ro; email (DPO): dpo@dataprotection.ro.

6) International Use of Websites

Our websites are managed on servers in Romania, but can be accessed online globally. The EU laws for privacy and protection (GDPR) will be upheld where applicable.

Some of our service providers may process data in countries outside Romania (including outside the EU/EEA). Where such transfers occur, we rely on appropriate safeguards and the relevant contractual/legal mechanisms required by applicable data protection law.

Where processing is based on consent (for example, certain marketing communications and non-essential cookies), you may withdraw your consent at any time as described in this Privacy Policy and/or in the Cookie Policy below.

7) Third-Party Links and Uses

We may provide your information to law enforcement officials or governmental agencies when required by law and in response to their request.

Our websites may offer links to other websites that have their own terms of use, privacy and security policies. If you opt to visit one of these sites, you should review the policies that govern that particular site.

Security and privacy compliance measures

We take the security of personal data seriously and apply appropriate technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure or destruction. These measures may include, where appropriate:

  • Encryption in transit (HTTPS/SSL/TLS) for our website and related services;
  • Access controls and least-privilege principles for internal systems and accounts;
  • Regular updates and security hardening for our website platform (including WordPress core, themes and plugins);
  • Monitoring, logging, backups and recovery procedures to help ensure availability and integrity;
  • Measures designed to reduce abuse and misuse (for example rate-limiting, spam protection and other anti-abuse controls).

Secure email
Email is not always a fully secure communication channel. Please avoid sending sensitive personal data by email unless it is necessary. If you need to exchange sensitive information, contact us at office@mediatrade.ro and we will provide an appropriate secure method where possible.

Privacy compliance technologies (consent management)
We use consent management mechanisms (cookie banner and consent signals) to help you exercise your choices for non-essential cookies and similar technologies. Where required by law, analytics/usability tools are enabled only after consent is granted (for example via consent-based triggers in tag configuration).

8) Application of this Privacy Policy

This Privacy Policy applies to all information collected by or submitted to Trade Media Solutions SRL in relation to Potato Business and potatobusiness.com. Other affiliated entities may obtain information independently from transactions and experiences with you or from other sources. This Privacy Policy does not pertain to that information.

9) Company Contact Information

Please contact us at Trade Media Solutions SRL, Intrarea Ion Luca Caragiale 2, Sector 2, Bucharest 020048, Romania, send an email to office@mediatrade.ro or call us at +40 21 315 90 31 for any questions you may have about data collection and privacy policy.

Changes to this privacy policy

We keep our privacy policy under regular review. This privacy policy was last updated on 14.01.2026.

COOKIE POLICY

Cookies

Cookies are unique identifiers that store information about your visit to our websites. A cookie is a small file of information that may report, for example, how you entered our website(s), how you navigated through the site(s), the amount of time spent on any given web page, and what information was of interest to you.

We use cookies that are strictly necessary for the website to function. In addition, we may use non-essential cookies (e.g. analytics/usability) to understand how users interact with our platforms and how we can improve our services.

Consent and cookie preferences

Strictly necessary cookies are used to ensure the website works correctly and cannot be switched off in our systems.

For non-essential cookies (such as analytics/performance/usability cookies), we request your consent where required by applicable law. Where implemented, tracking/analytics tags are configured to activate only after consent is granted (for example, via consent-based triggers in tag configuration).

You can manage your cookie preferences at any time by:

  • using our cookie banner (e.g., clicking ACCEPT for non-essential cookies); and/or
  • changing your browser settings to block or delete cookies.

Analytics / usability tools (examples)

Depending on configuration, our websites may use third-party analytics/usability tools to measure traffic and better understand how visitors use the site (for example, Google Analytics via Google Tag Manager, and/or Microsoft Clarity for aggregated insights, heatmaps and session recordings). Such tools may use cookies and similar technologies. Where required by law, they are enabled only after you provide consent through our cookie banner/consent settings.

If you don’t want Google Analytics to keep track of your website visit, you can download the official Google Analytics opt-out browser add-on via:
https://tools.google.com/dlpage/gaoptout?hl=en

Cookies used on this website

A list of cookies used on the Website by category is set out below. Cookie names and duration may change over time depending on configuration and updates.

Strictly necessary cookies
These cookies enable services you have specifically asked for and are essential for websites built on WordPress to perform their basic functions. They may include (non-exhaustive examples):

  • WordPress login/session cookies (e.g., cookies starting with wordpress_ or wordpress_logged_in_);
  • User preference cookies (e.g., cookies starting with wp-settings-);
  • Security-related cookies that help protect forms and prevent abuse (names may vary by configuration).

Performance / Analytics / Usability cookies
These cookies collect information about how visitors use the Website (for example which pages visitors go to most often, how they navigate, and how the Website performs). The information collected is typically aggregated and used to improve how the Website works. They may include (non-exhaustive examples):

  • Analytics cookies (e.g., _ga and related cookies, depending on configuration);
  • Usability/insight cookies (e.g., cookies starting with _cl, depending on configuration).

Where required by applicable law, performance/analytics/usability cookies will be placed only with your consent, and you can withdraw your consent by deleting cookies in your browser and/or by not accepting non-essential cookies when prompted.