Israel-based UBQ Materials, a developer of advanced materials made from unsorted household waste, announced that PepsiCo will launch eco-friendly Lay’s potato chips display stands throughout Europe, made in part with UBQ bio-based thermoplastic that will replace conventional oil-based plastics.

Following the success of PepsiCo’s pilot incorporating UBQ in shipping pallets, the company is expanding its collaboration with UBQ across the supply chain, according to Israel 21C. In the same respect, PepsiCo has also enlarged the initial logistics pilot, ordering 30,000 more UBQ-made shipping pallets.

Along with five other solutions innovators, UBQ Materials was recently selected to advance PepsiCo’s sustainability agenda.

“UBQ Materials’ waste-based thermoplastic reduces landfill waste, prevents emissions, and takes us towards circularity, which is why we are working towards scaling the use of UBQ globally,” David Schwartz, VP, PepsiCo Labs mentioned.

With a large-scale facility and lab in Bergen Op Zoom, Netherlands, UBQ Materials is expanding globally, allowing the advanced materials company to further localize waste to production cycles across Europe. Arcos Dorados, the world’s largest franchisee of McDonald’s restaurants in Latin America, is another customer of UBQ Materials.