Dr. Peter VanderZaag, President of WPC, reportedly gave Peak of the Market a hearty welcome as a new member of WPC’s family of Sustaining Partners.

“Peak of the Market is proactive in building relationships within the potato industry in the provinces of Manitoba and Alberta, Canada. We, at WPC, are grateful for their support of World Potato Congress global initiatives,” VanderZaag declared.

Grower-owned Peak of the Market Ltd. (Peak) is a produce firm that links quality farmers with considerate customers. Their goal is to have fresh veggies on half of all plates in North America.

They are passionate about all veggies, but they have a particular spot in their hearts for potatoes. A group of hardworking farmers cultivate a wide variety of excellent potatoes, including creamers, fingerlings, russets, reds, yellows, and organic varieties.

From sales to logistics to packaging and delivery, Peak’s full-service team unifies the supply chain from seed to plate. Being “Rooted in Growers” is a core principle that forms the basis of Peak’s culture and influences every choice we make.

“We look forward to ongoing relationships with our Sustaining Partners as we head into the upcoming World Potato Congress in Adelaide Australia, this June 23-26,” the organizers mentioned.