From January to December 2024, potato retail sales in the U.S. remained robust, with volume sales rising 3.1% and dollar sales up 0.7% to USD18.2bn. Volume sales of potatoes increased across all categories.

Fresh Potatoes: Volume Sales Up, Dollar Sales Down as Prices Drop

Although fresh potato volume sales rose overall, dollar sales dipped 4.9% and were uneven across categories as consumer prices dropped. For instance, sales of fingerling dollar sales rose by 11.6%, while sales of the medley (10.1%) and yellow (5.2%) followed. Meanwhile, russets had an 8.8% decline in dollar sales, while white, red, and purple potatoes saw declines of -10.2%, -9.8%, and -9.5%, respectively.

Volume sales grew for all fresh potato pack sizes except those greater than 10 pounds, which decreased 26.2% by volume sales and 31.9% by dollar sales. Volume sales of 8-pound pack sizes grew 23.8%; 2–4-pound pack sizes grew 6.8%; and 10-pound pack sizes grew 4.6%.

Chips, Frozen, and Other Types: Volume, Dollar Sales Up

The other two largest categories by volume – chips and frozen – saw volume sales rise along with dollar sales in 2024. Chips saw a 2.5% volume sales increase, and dollar sales increased by 2.1% to USD8.8 billion. Frozen potatoes saw a 4.5% volume sales increase, and dollar sales increased by 3.18% to USD3.3bn.

“All other categories, including instant, refrigerated, and canned potatoes, as well as deli-prepared sides, increased both volume and dollar sales,” according to Potatoes USA intel recently revealed.