Frito-Lay Canada has launched its latest national campaign, “Betcha the Farm,” celebrating the Canadian farmers behind the iconic Lays potato chips. The initiative puts a spotlight on locally grown potatoes, including those cultivated in Southern Alberta, which play a pivotal role in supplying Frito-Lay’s production facilities.

“We take great pride in our partnerships with Canadian potato farmers,” said Robert Carter, Marketing Director at Frito-Lay Canada. “This campaign is our way of showing consumers that every bag of Lays starts with potatoes grown close to home.”

The “Betcha the Farm” campaign features a series of advertisements and digital content highlighting farming families and their commitment to quality and sustainability. In Alberta, growers such as the Hutterite colonies have been long-standing partners, delivering premium potatoes to Frito-Lay for decades.

According to Frito-Lay, the majority of the potatoes used in its Canadian operations come from farms in Alberta, Manitoba, and Prince Edward Island. The company works closely with these growers to ensure that varieties like the Atlantic and Snowden potatoes meet the exacting standards required for chip production.

The campaign also underscores Frito-Lay’s efforts in supporting sustainable agricultural practices. “We collaborate with our farmers on initiatives that enhance soil health, reduce water usage, and promote biodiversity,” added Carter.

With Canadian consumers increasingly attentive to food provenance, “Betcha the Farm” aims to reinforce trust in the brand while highlighting the role of local agriculture in Frito-Lay’s supply chain. The campaign is now live across television, social media, and point-of-sale displays nationwide.