This year, Sainsbury’s is launching a new British potato variety, offering consumers the exclusive opportunity to enjoy a home grown favourite throughout the summer months.

Highlighting Sainsbury’s commitment to sourcing British products when in season, the Taste the Difference British Gems are a great introduction which extends the season until late summer.

Grown in East Anglia and the West Country, the new potatoes go from field to store in less than 48 hours, ensuring they can be enjoyed at their very best. The fresh British Gems has a buttery flavour with a firm texture and delicious thin skin. Ideal for summertime eating, the British new potatoes are perfect in a classic potato salad or salad nicoise.