Kellogg Company, which produces Pringles brand chips, aims for 100% reusable, recyclable, or compostable packaging by the end of 2025, according to its newly expanded Global Sustainability Commitments.

This aspiration builds on Kellogg’s current sustainable packaging commitment, as part of its Sustainability 2020 goals, to continue to ensure 100% of all timber-based packaging is either recycled or certified as sustainably sourced, the company says.

“Nurturing our planet is a foundational value of Kellogg. It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world,” said Steve Cahillane, Kellogg company chairman and CEO.

According to the Ellen MacArthur Foundation (EMF), of the 311m tons of plastic produced each year, only 14% of plastic packaging is collected for recycling globally and just 5% of it is retained for secondary use.

Kellogg has already made steps toward “greening” its own facilities. In April 2018, the company announced the transition to compostable and paper food service products in all of its plants and offices globally by the end of 2018, fully eliminating all remaining single-use foam and plastic serviceware, plastic straws and plastic water bottles.

“We cannot accomplish this ambitious goal alone, and we will collaborate with new and existing external partners, our customers and other innovators to identify packaging solutions that protect and enhance our foods while delivering on the quality and great taste that consumers expect from us,” said Lou Massari, senior director, Global Packaging, Kellogg Company.

In 2017, the Recycling Association has blasted the numerous materials used in the packaging for both Pringles and Lucozade. It said Pringle’s metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve made the packs harder to separate – and were described in a report as a “nightmare”.