Al Maya Group, in collaboration with Potatoes USA, has initiated an in-store promotional campaign across select Al Maya Supermarkets in the United Arab Emirates. The initiative aims to introduce UAE consumers to a diverse range of U.S.-grown potatoes, highlighting their quality, nutritional benefits, and culinary versatility.

The promotion features various potato varieties, including vibrant purple and red, buttery yellow, and hearty russet. These are cultivated under stringent food safety standards and world-leading farming practices. The campaign includes engaging point-of-sale displays, exclusive offers, and educational content designed to inspire new ways to cook with and enjoy American potatoes.

Kamal Vachani, Group Director and Partner of Al Maya Group, stated, “We are proud to partner with Potatoes USA on this exciting initiative. At Al Maya Group, we are committed to offering our customers high-quality international products, and US potatoes represent the very best in global agricultural excellence. This campaign not only brings an outstanding product to our supermarket shelves but also reinforces the strong and growing relationship between the United Arab Emirates and the United States in the food and retail sectors.”

The United States is among the largest producers and exporters of potatoes globally, with over 2,500 dedicated growers cultivating a wide array of varieties. Renowned for their flavor, texture, and versatility, U.S. potatoes are a staple in both home and professional kitchens, used in dishes that span global cuisines.