In the latest price war between retailers and international food corporations, Carrefour is informing customers in four European nations that it will no longer offer brands like Pepsi, Lay’s chips, and 7up because they have gotten too expensive.

Signs stating the store will no longer be stocking the brands “due to unacceptable price increases” will be displayed on PepsiCo product shelves at Carrefour locations in France, Italy, Spain, and Belgium, according to a representative for the large French grocery chain, cited by Reuters.

According to its 2022 annual report, Carrefour’s action affects more than 9,000 stores in the four nations or two-thirds of its 14,348 total locations worldwide.

Similar orders from consumer goods companies have been halted by grocery merchants in several nations, including Germany and Belgium. This is a method used in price talks, which have gotten more delicate as a result of inflation.

“We’ve been in discussion with Carrefour for many months and we will continue to engage in good faith to try to ensure that our products are available,” PepsiCo said in a statement.

The US corporation raised its 2023 profit prediction for the third time in October, saying that it intended “modest” pricing hikes this year as demand kept up despite increases.

In its efforts to lower inflation, the French government has asked retailers and suppliers to finish annual price negotiations in January, two months sooner than usual.

France is unusual in Europe in that it strongly regulates the retail sector, forcing supermarkets to negotiate prices only once a year with food and drink producers, in an attempt to protect its farm industry.

But the last negotiation round early last year, at the peak of the inflation crisis, locked in very high price increases across the board, which has hit turnover at supermarkets and spurred them to negotiate price cuts this time round.