HarvestEye and Antti Hintikka Have Inked Their First Distributorship in Finland
Machine-learning-based agricultural insights tool HarvestEye has signed its first distributorship in Finland, with Antti Hintikka of U2 Online Oy, a specialist in project management and agri-tech product distribution to the country’s potato markets.
After trialing HarvestEye 2.0 units to better understand the system’s capabilities and obtain customer input, Hintikka will now be in charge of distributing the HarvestEye 2.0 and HarvestEye Handheld systems to farmers, packers, and processors throughout Finland.
HarvestEye 2.0, which can be mounted to harvesting or grading equipment, is a low-cost means of providing visibility on the size, shape, and mapping variations of potatoes and onions through a web portal and daily reporting. The updated technology provides faster crop measuring and more precise data collecting, as well as the ability to work in more demanding settings, such as low evening sun.
“Partnering with Antti was a logical choice for us at HarvestEye. He brings vast experience and a presence in the Finnish potato and onion markets, that will enable us to best showcase the harvest insights system to more customers. The growing conditions in Finland can be largely different to other European markets in which we operate, so it was vital that we could secure a distributor who could help customers on the ground and enhance their harvesting operations,” Harry Tinson, general manager at HarvestEye, said.
Antti Hintikka will also distribute HarvestEye’s portable version, which makes use of the system’s capability and data intelligence to allow clients to count and size crops during pre-harvest test digs.
HarvestEye will supplement Antti Hintikka’s work as project manager for the HZPC/Agritask Decision Support System (DSS), a precision agriculture platform that will now be able to use HarvestEye data insights to confirm the success of crop management choices made via DSS.
“Based on the experience gained from trialing HarvestEye last season in Finland, we found that the system provides crucial extra data for growers and potato companies at the moment of harvest. It completes the entire loop of information gathering to achieve comprehensive agronomic optimization and precise insight into the incoming crop supply,” Hintikka mentioned.
Vidyanath (Vee) Gururajan, HarvestEye’s managing director, stated that the distributorship deal with Antti Hintikka represents an exciting period of growth for HarvestEye as part of its planned expansion into the Scandinavian markets.
“As we continue to enhance HarvestEye’s capabilities, we are looking to secure further distributorship and partnerships that will enable us to be accessible to more customers so they can trial, feedback, and adopt the system,” Gururajan.
Growers, packers, and processors are encouraged to secure subscription, rental, and lease options on HarvestEye units.