Massive Expansion for U.S. Potatoes in Saudi Arabia
To increase demand for American potatoes abroad, Potatoes USA teamed up with Tamimi Supermarkets, a well-known local retailer in Saudi Arabia – a significant new market for the American potato business.
They introduced a back-to-school campaign and included bilingual recipe booklets as culinary ideas to appeal to the main target population.
The promotion was so successful that the volume of U.S. potatoes sold at Tamimi outlets increased by 60%.
Tamimi Supermarkets doubled the availability of U.S. potatoes throughout its network by increasing its selection from 25 to over 50 of its locations in response to the surge in demand.
In response to consumer requests, Tamimi added two more types of fresh potatoes from the United States, giving Saudi Arabian consumers even more choices.
