The fusion between Dewulf and Miedema is to be completed this year, both companies announced.

With the takeover of Miedema by Dewulf, the merged company will be the world’s second largest in potato and vegetable machines.

Miedema and Dewulf both have a reputation for pursuing quality, ease of use and technical innovation and the new team intends to accelerate its growth in the top quality segment. The company sees plenty of potential here, because potato production is rising worldwide and the potato industry is becoming increasingly demanding in its expectations for planting, harvesting and processing technologies.

New line of top quality machines

Dewulf and Miedema are already hard at work on a new line of machines to be introduced in phases during the coming years.

“Every machine must be the best in its class. Our ambition is nothing less,” says Hendrik Decramer, R&D manager. “In the potato and vegetable growing industry, man and machine are expected to handle a tremendous amount of work in a short period of time each season. We strive to make the complexity of advanced technologies accessible through smart machines that are extremely comfortable to use, so that every potato farmer, around the globe, can do their work quickly and well”, says Decramer.

One team 

Dewulf and Miedema will also adopt a unified company appearance.

“To work well as a team, it helps to compete in the market with a single identity”, says global marketing director Guido Mangnus. “The implementation of a unified house style will begin before the end of the year, making it clear to the market that both brands are operating under the same flag. The biggest step will be taken by Miedema, which will adopt the Dewulf colours”.

Premiere during Interpom

An important reason for the visual fusion of both brands is the presentation at international events. The premiere of the new house style will be during the Interpom in Kortrijk, Belgium, to be held 23-25 November.

The Dewulf group has reached a preliminary agreement for the acquisition of Miedema, the one to go to for development and production of modern technology for storage, sorting, transport and planting of potatoes.

Miedema, the one to go to for development and production of modern technology for storage and sorting, is located in the Netherlands (Winsum). With 111 employees, Miedema achieves extremely lean production of over 1500 different machines and delivers them worldwide, a path it started down in 1940.

Dewulf is the market leader in the field of self-propelled potato and carrot harvesters. With more than 150 employees and two production sites, in Belgium (Roeselare) and Romania (Brașov), Dewulf produces around 300 harvesters annually and delivers them to 37 countries, including China, Turkey and South Africa.