PROFEL, the European Association of Fruit and Vegetable Processors, and Freshfel, the European Fresh Produce Association, will join forces, holding their first cross-sector conference on Tuesday the 20th of June 2017, at the Thon Hotel EU, Brussels.

The theme of the conference is “Fruit & Vegetables – healthy and sustainable solutions to Europe’s food challenges”. 

The question “How can we increase fruit and vegetable consumption in Europe?” will be addressed by a selection of experts on nutrition, sustainability, marketing and policy. A panel discussion will bring the opportunity for Q&As.

The program includes sessions as: 
   – Building the future on a changing policy environment – Aldo Longo (EC, DG Agri)
   – Building the future on a changing market environment – Prof. David Hughes (Imperial College)
   – Building the future on a changing communication environment – Daniel
   Fritz (EUinsight)
– Growing on a strong political impetus – Round table with policy makers (TBC)
   – Growing market segments – Andreas Schneider / Matthias Rohra (VEBU – German Vegetarian Union)
   – Growing on sustainable assets – Ludovica Principato (Barilla Foundation)
   – Growing on industry commitment – joint declaration by PROFEL & Freshfel 

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