Potato Europe 2024: Biofresh Safestore is Returning 13 Years After Making its First Appearance
Thirteen years after making its debut at Potato Europe 2024, Biofresh Safestore, a UK-based manufacturer of potato sprout management technology, is making a return visit. Targeting European growth at the exhibition, the company – which will have a display A 085 – will replicate a special offer introduced at Potato Days UK.
Potato Europe was the first event that Biofresh Group attended in 2012. This year, after leaving the group, Biofresh Safestore made its show debut at Potato Europe.
“Last year’s Potato Europe was our first continental exhibition following the formation of Biofresh Safestore Limited. Several potato businesses in France and Belgium use the Biofesh system, and we’re keen to grow our presence in Europe. That’s why we will repeat the special offer offered to visitors to our stand at Potato Days UK, namely 10% off system prices when people visiting us at Potato Europe commit to a site survey. Our attendance at this year’s Potato Europe will be 13 years after the Biofresh Group first promoted the Ethylene-based system at the show. Thankfully, none of the new team at Biofresh Safeguard are superstitious, and we’re all looking forward to a productive couple of days,” Jeremy Barraclough, operations director of Biofresh Safestore, mentioned.
The first Safestore system was implemented in a UK pre-pack store the following year. Biofresh was founded in 2003 to commercialize discoveries developed by Newcastle University’s School of Biology.
In December 2022, directors Jeremy Barraclough and Richard Barnes established a UK-limited company to take on operations when the Biofresh Group shifted its focus away from potato storage. Today, more than half a million tonnes of potatoes across the UK, Europe, and further afield are stored within a Biofresh Safestore-controlled environment.
Biofresh Safestore is an Ethylene-based potato sprout suppressant system, which is proven to be the all-around best solution for extending the life of potatoes in box or bulk stores without any chemical residue.
Initially targeted at providing a residue-free sprout suppressant solution for pre-pack crops, further to the demise of CIPC in Europe, Ethylene is also used extensively in crops destined for processing.
Managed by a central control panel equipped with an easy-to-use HMI panel, Biofresh Safestore’s system features sensors that regulate the distribution of the ethylene gas to ensure optimal conditions, regardless of store size or whether a single or multiple store site is controlled.
Taking place on 11th and 12th September 2024 in Villers-Saint-Christophe, France, Potato Europe is expecting more than 15,000 visitors, attracted by technical presentations, demonstrations of harvesting machinery and optical sorters, and a wide range of exhibitors.
