In 2023, the market for frozen potatoes was estimated to be worth USD67.27bn. By 2029, the market value is anticipated to reach USD89.51bn. Throughout the projected period of 2024–2029, the market is anticipated to grow at a CAGR of roughly 5%.

“The global frozen potato market is characterized by intense competition among key players who are striving to expand their market share through product innovation, strategic partnerships, and geographic expansion,” the ResearchandMarkets experts recently wrote.

The majority of the market was dominated by North America. Due to the growing demand from working people with hectic schedules and expanding consumption of convenience food products, the US is the leading market for frozen potatoes. Furthermore, the growing trend of snacking among young people is driving up demand for frozen potatoes, which is fueling the US market’s expansion.

Germany’s strong food sector and significant demand for convenience foods from consumers make it stand out in the European frozen potato market. Both domestic and foreign QSR businesses are widely distributed throughout the nation and mostly depend on frozen potato goods.

“For example, McCain Foods, a global leader in frozen potato products, has a strong market presence in Germany, supplying to numerous fast-food outlets and retail chains. The increasing number of fast-food restaurants and snack bars in Germany has significantly driven the demand for frozen potatoes, particularly French fries, and potato snacks,” the experts mentioned.

India is a major player in the frozen potato market in the Asia-Pacific region because of its big and young population, fast urbanization, and rising standard of living. With international restaurants like McDonald’s, Domino’s, and Burger King spreading their operations throughout the nation, the fast-food sector in India has been expanding quickly.

“These chains rely heavily on frozen potato products for their menus, leading to a significant rise in demand. Furthermore, local brands and street food vendors are also incorporating frozen potatoes into their offerings, catering to the changing tastes and preferences of Indian consumers. The Indian government’s focus on improving the cold chain infrastructure is also facilitating the growth of the frozen potato market,” the company’s representatives added.

The French Fries Segment Holds the Highest Share in the Market

With the largest market share, the French fry category is predicted to increase at the fastest rate between 2024 and 2029. The globalization of fast-food restaurants such as Burger King, KFC, and McDonald’s has greatly enhanced the appeal of French fries. The taste and quality of these chains are mostly dependent on frozen French fries.

Moreover, the convenience factor plays a crucial role; frozen French fries can be easily and quickly prepared at home, catering to the fast-paced lifestyles of modern consumers. Additionally, the development of healthier versions, such as oven-baked or air-fried French fries, has attracted health-conscious consumers. The rise of online food delivery services has also boosted demand, as French fries remain a favorite side dish for many delivery orders.

The Commercial Segment Will Be the Fastest-growing One in the Forecasted Period

The commercial segment held the highest share of the market and is expected to be the fastest-growing segment in the forecasted period. The demand for frozen potatoes among commercial end-users, such as restaurants, fast-food chains, and catering services, has been increasing significantly. Moreover, frozen potatoes require less preparation time compared to fresh potatoes, allowing commercial kitchens to streamline their operations and reduce labor costs.

This efficiency is especially important for fast-food chains and high-volume restaurants, where speed and consistency are key to service delivery. Another driving factor is the versatility of frozen potato products, which can be used in a variety of dishes and cuisines. This versatility makes them a valuable ingredient for catering services and diverse restaurant menus.

The B2B distribution channel held the highest share in the market, whereas the B2C distribution channel is expected to be the fastest-growing segment in the forecasted period. B2B (business-to-business) distribution channels for frozen potatoes have seen significant growth due to the increasing demands of commercial end-users such as restaurants, fast-food chains, catering services, and institutional kitchens. One of the primary reasons is the need for bulk purchasing and consistent supply.