Amcor has released new research showing that environmental concerns are increasingly shaping the way British consumers buy crisps, particularly among younger demographics.

The survey of 2,005 adults across the UK, conducted in August–September 2025 by Walnut Omnibus, found that 30% of respondents consider the environmental impact of packaging when choosing crisps. Among consumers aged 18–44, the figure rises to 43%, compared with 20% in the over-45 category.

The study coincides with Amcor’s collaboration with British crisp brand Burts, which recently introduced packaging made with 55% post-consumer recycled materials. The solution was developed using Amcor’s AmFiniti™ technology and follows the ISCC-certified mass balance approach, ensuring that recycled content is allocated across production batches while maintaining the same safety and performance standards as virgin resin.

The consumer survey further highlighted that 28% of respondents believe the environmental impact of packaging is just as important as taste, while 40% said they would be more likely to buy crisps if the packaging was made from recycled materials.

Sally Liggins, Key Account Manager, Snacks & Confectionery, EMEA at Amcor, said: “These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be. Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”

The findings underline both growing consumer expectations on packaging sustainability and the food industry’s efforts to adapt with solutions that align with recycling and circularity goals.