Kellogg’s Pringles Brand Unveils Paper Can Trial in the UK
Kellogg is trialing a new paper packaging for its Pringles brand, as part of a new partnership with UK retailer Tesco. The current tube used by the Pringles brand is made from a combination of foil, paper board, metal and plastic, meaning it can be difficult to recycle through household recycling channels. However, the new paper tube is made from recycled paper and can easily be recycled.
The paper cans will be trialed with two kinds of lids, one paper and one plastic, both of which will be recyclable. According to Kellogg, the new paper Pringles can trial will take place in a small number of Tesco stores across East Anglia, UK from September 9. If the trial is successful, Kellogg has suggested that it could introduce the new paper packaging across Europe.
According to the company, the development of the can took almost a year to create, and the release of the new can is part of Kellogg’s commitment to ensure that 100% of its packaging will be reusable, recyclable or compostable by end of 2025.
“We are eager to play our part and reduce our impact on the planet. And, Pringles fans expect that of us too. So, we’ve worked hard to come up with this new can, which is widely recyclable and keeps our chips fresh and tasty and protects them from breaking up – which helps to reduce food waste,” said Miranda Prins, Pringles vice-president. “The important thing for us now is getting the trial up and running with Tesco and collecting all the data and consumer feedback. At this stage it is too early to say whether we’ll roll out this new paper tube, however, the information we collect will help us understand if people like it and if it works on the supermarket shelf and at home. This trial will help us create the Pringles can of the future.”