Tummers on their new logo: “We wanted a more professional and more modern look”
Technology producer Tummers has recently changed the company’s corporate logo and explained the decision for Potato Business.
The new corporate identity of Tummers contains new colors, the familiar orange/blue, but with different tones.
As the name of the company became a brand in the food processing industry worldwide, this was the reason for highlighting the name of the company in the new logo, Tummers told Potato Processing International.
“As Tummers is growing as a company and so is the name. We wanted a more professional and more modern look. The name Tummers has become a strong brand in the food processing industry worldwide, and therefore deserves to be the star in our new logo. In this successful year of 2014, we would like to reflect on what our company stands for and what roads we want to take in the future”, Tummers’ officials explained.
The company wants to continue putting efforts into improving existing processes and machines for our customers, through innovations and updates, but under a more modern design. This is why the title chosen to represent them is “Food Processing Solutions”.
“We designed this logo to reflect our progress, show our professionalism, but still be traditional and familiar. As the Tummers group contains more than ‘Food Processing Solutions’, the new logo is applicable for all the companies within the Tummers group. This way we create recognition as a Tummers company, but still have the identity of the particular company”, the representatives mentioned and added that they plan to have all their visual communication elements changed by the end of next summer.
The duration of the rebranding process was about 3 months and there were 8 versions prepared, made by a small company in the south of the Netherlands. Tummers looked for a company which showed passion and understanding and was easy to communicate with.
The rebranding campaign will be applied to all the companies in the group.
“Fresh. Modern. Clear”: these were the reactions Tummers has received since the recent unveiling of the new visuals, the company told our team.
