Checkers & Rally’s Grows Frozen Foods Retail Lineup in Expanded Partnership with Lamb Weston
Thanks to an expanded relationship between Checkers & Rally’s and its licensee and partner, Lamb Weston, fans of the quick-serve restaurant chain may now enjoy four new side dishes whenever they choose.
In addition to the original Checkers & Rally’s well-known Seasoned Fries, the deal allows Lamb Weston to add Seasoned Onion Rings, Seasoned Waffle Fries, Seasoned Sweet Potato Fries, and Seasoned Cheesy Potato Bites to its frozen retail offering.
“Lamb Weston and Checkers & Rally’s have built a strong partnership, not only developing the top-selling SKU within the FPO category but also collaborating to bring innovation to other product forms that incorporate Checkers & Rally’s signature formula. Providing consumers with a restaurant-quality experience at home is a core strategy for Lamb Weston, and our long-standing relationship with Checkers & Rally’s continues to create new usage occasions while boosting brand awareness,” David Dufault, SVP & General Manager, Retail Sales at Lamb Weston, declared.
Twenty years have passed since the collaboration arrangement with Lamb Weston was established. The food distributor can sell Checkers & Rally’s products in supermarkets and a few other retail locations around the U.S. thanks to this partnership. In 2005, Lamb Weston debuted its Checkers & Rally’s frozen fry line. Since then, the collaboration has expanded to include Waffle Fries, Sweet Potato Fries, Onion Rings, and Cheesy Potato Bites, all of which are offered at Target and local grocery shops around the country.
“Our partnership with Lamb Weston is among our most successful licensing agreements. This expanded agreement lays the foundation for another decade’s worth of great-tasting products that are truly representative of the unique Checkers & Rally’s Restaurant experience,” Kristin Edstrom, Director of Marketing II Global Food Retail & Product Licensing for Checkers & Rally’s Restaurants, added.
Checkers & Rally’s Seasoned French Fries are the best-selling licensed fries in the U.S. because of their distinctive seasoning and crispy, crunchy texture. Customers will be able to savor even more of Checkers & Rally’s unparalleled flavors thanks to the additional grocery categories.
