Fairfields Farm has entered in a new deal with supermarket chain Co-op to supply its range of fresh potatoes, writes Essex Magazine.

The stores are now selling Fairfields’ 1.5kg white potatoes, 750g Baby Potatoes and 4-pack Baking Potatoes in more than 90 locations across Essex, Suffolk, Cambridgeshire, and Hertfordshire.

According to the Founder of Fairfields Farm, Robert Strathern, the potato supplier also offers its fresh potatoes through The East of England Co-op and this new deal will enable the company to significantly expand the reach and awareness of the brand, allowing more customers to get their hands on locally-grown potatoes.

To coincide with the expansion, Fairfields Farm also rebranded and reshaped its pack sizes to make them more convenient for the customers, whilst investing in 100% recyclable LPDE packaging, in line with the farm’s own eco targets.

Fairfields Farm is known locally for its fresh potatoes and range of hand-cooked crisps and snacks.