Lay’s Potato Chips Slated for Packaging Redesign
Frito-Lay is preparing to revamp the packaging of its Lay’s potato chips, according to a new report from CNN. The new look will include a redesign and new logo.
Unlike previous redesigns, Lay’s won’t be undergoing a radical transformation. Instead, the refreshed logo and packaging and meant to make the brand feel more modern and contemporary, according to Jon Guerra, senior director of design at Frito-Lay who was cited by the report.
The new logo is smaller and centralized with radiating rings. The front is slightly different, with a cursive “y” and a somewhat smaller “L”.
The biggest change to Lay’s potato chips bags is the photography. The view of the chips is now shown from a “top-down” angle – a homage to the rise of food photographers on social media, explained Guerra.
The redesign, which took two years to complete, is an attempt to keep the brand relevant in the era of social media and content regeneration.
Lay’s will first launch its global redesign in the U.S. and Canada before taking it to other countries. The new logo will be placed on 115 Lay’s products across more than 25 flavors.