McCain Brings Back Popular Potato Smiles in Australia
McCain has recently brought back to the Australian market a popular potato snack which was a staple of canteen lunches, and which was discontinued five years ago.
But due to a continued popular demand, the company decided to bring them back, albeit with a slightly different look. EmotiBites are the new updated version of Potato Smiles, and their appearance is based on emojis.
McCain said they had decided to bring back Potato Smiles because more than 50% of the requests on the brand’s Facebook page were pressuring them to do so. McCain Foods Marketing Manager ANZ Karen Ramsay said in a statement she was happy to see fans were excited by the return of Potato Smiles.
“For many Australians, these are something they’ve looked back on fondly as part of their childhood. After years of build-up, it’s heartening to know that they’re meeting expectations,” she said. “In the 90s, Smiles were a classic for the pre-digital era, now they bring the same joy, but updated to reflect todays social world,” she added.
Emotibites are only available at Coles for AUD4 (USD2,75) for the time being.