Portfolio Expansion With the New Idahoan Potato Shreds
With the introduction of Idahoan Potato Shreds, Idahoan Foods widens its product offering. 100% genuine Idaho potatoes are used to make Idahoan Potato Shreds, which are then shredded and combined with delicious tastes like Triple Cheese and Hidden Valley Original Ranch.
The new product can be made in a microwave in just a few minutes, making it ideal for a quick mid-afternoon snack.
“We are excited to debut our newest product line, Idahoan Potato Shreds. These potato-based microwaveable snack cups are available in delicious flavors beyond what is offered by traditional macaroni products, building upon our consumer-oriented innovation efforts,” Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods, said.
According to C.C. Ciafone, Director of Marketing at Hidden Valley Ranch, Triple Cheese, and Hidden Valley Original Ranch are going to have widespread appeal out of the gate, but this is an expandable platform.
“Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options; which makes the new Potato Shreds a perfect addition to our product lineup. Ranch and potatoes are a classic combination, so it was only natural to team up with the experts in potatoes at Idahoan Foods. The signature, zesty flavor of Hidden Valley Original Ranch melds perfectly with Idahoan’s first-of-its-kind Potato Shreds, making it a mash made in heaven,” Ciafone added.
Additionally, Idahoan is pleased to present Idahoan Mashed Potatoes with Hidden Valley Original Ranch seasoning. The Hidden Valley Original Ranch addition makes a tasty mix that will appeal to a wide audience when combined with Idahoan’s famed mashed potato recipe.