The demand for the chips brand “Bonilla a La Vista” has surged recently, after a can of these chips appeared in the Oscar-winning Korean film ”Parasite”.

Bonilla a La Vista is a brand of canned potato chips made by Cesar Bonilla’s company in northwestern Spain.

Reuters reports that Bonilla’s family-run company’s online sales in Spain surged 150% and distributors have been increasing orders at home and abroad. Four more staff have been hired, adding to around 100 employees. The company makes 540 tons of chips per year, exporting 60 tons to 20 countries. South Korea, where the chips were popular with high-end consumers long before the movie’s release, accounts for the bulk of exports, around 40 tons.

“I’d say to him a thousand thanks and I have tears in my eyes when I think about it,” Cesar Bonilla (87) told Reuters. “Now that we are selling a lot with all this impact, we hired people because otherwise we can’t cope,” Bonilla added.

The owner’s father, Salvador, started the company in 1932 selling from a market stand. Initially, the chips were fried and canned by his mother, and he delivered them on a motorbike. When he later decided to open a factory, he stuck to cans as his main trademark packaging, because they preserved the flavor well.