Holland based potato supplier, Valstar, has announced a bumper sales start of its new brand, Discovered Sweet Potatoes.

Earlier this year the firm launched the packaged spuds at the Fruit Logistica expo in Berlin, Germany.

Valstar Holland imports the potatoes from North Carolina, US, and has already secured supply contracts for the coming autumn in order to meet anticipated demand.

The packaged spuds include recipes and have proved particularly popular in the US, UK and Spain.