Calbee Aims to Introduce AI to Potato Chips Production
Calbee, the Japanese potato chip company, is collaborating with Silicon Valley venture capital firm Pegasus Tech Ventures to introduce AI to potato chips production.
“AI has already been implemented in various parts of our production, marketing, and back-office transactions. We will continue to innovate our business via partnerships with Pegasus and the startups we will meet,” a Calbee spokesperson told Nikkei Asia.
Calbee is studying how artificial intelligence (AI) may be used to streamline potato chip production and potentially develop new AI-powered potato chip recipes, according to Anis Uzzaman, founder and CEO of Pegasus Tech Ventures.
“AI can help shorten the R&D process by simulating product testing and consumer preferences, rather than relying on lengthy in-person testing. This can help Calbee bring new products to market faster,” Uzzaman said.
To assist Calbee in tailoring the thickness, crispiness, saltiness, and amount of spice of its potato chips for various markets and demographics, AI can also be used to evaluate data on consumer behaviors, tastes, and cultural preferences.
According to Uzzaman, Calbee is also looking into using AI to create packaging materials that are better for the environment and preserve chip freshness for an extended period.
Calbee, for its part, said partnering with Pegasus is a “better and faster” solution for achieving its tech goals than investing in startups on its own, given the latter’s experience in managing corporate venture capital and its global network.
