The Little Potato Company is unveiling a packaging refresh of the company’s trademark pouch to better showcase the ease and versatility of cooking with Creamer potatoes. According to the company, using on-pack copy and graphics, the new packaging reinforces what families love about The Little Potato Company Creamer potatoes – comforting, delicious, and family-friendly with time-saving cooking benefits.

The new packaging, which is on shelves now and will continue rolling out later this fall contains 23% less plastic than the previous packaging, addressing the 91% of consumers who are either aspiring to or making efforts to reduce the plastic they throw away. The design features new simplified icons that highlight quick cook times and product benefits. It also has a more prominent see-through “window” to better view the Creamer potatoes. This was influenced by consumer research that revealed that shoppers associate clear bags with freshness.

“Little Potato Company has always delivered the easiest and most delicious Creamer potatoes to help families get dinner on the table faster,” said Sanford Gleddie, executive VP sales, marketing & business development. “As we maintain our rapid growth, we’re confident that our new packaging will continue to attract new households to the brand and grow the segment for our retailers.”