The Ugly Foods Shop sells “imperfect” fruit and vegetables and opening its doors as part of a project in north Wales, focusing on produce that might not be viewed good enough to reach supermarket shelves, but is perfectly edible.

Bangor University students running the store hope to change shoppers’ perceptions of mis-shaped or blemished food.

The shop project will initially run for a month, but the project could be extended, if successful. The venue in the Deiniol Centre has been provided in a vacant store by the city council.
Masters student Dan Taylor, who manages the shop, said produce ranges from apples and oranges that are considered too small for supermarkets, to carrots and other vegetables that might be mis-shaped, according to bbc.com.