At Fruit Attraction 2022, Patatas Meléndez will reveal all of the details about its new production plant. The company has chosen this event to demonstrate all of the technological advances that the factory will implement, as well as to present its strategy for ensuring product quality.

“Fruit Attraction is the perfect opportunity to communicate to society how Patatas Meléndez has been able to digitize the field and achieve an optimal link with Industry 4.0. Of course, without losing sight of the new needs of the consumer, as well as quality and origin, essential values of the company,” says Javier Meléndez, CEO of this Valladolid company.

Patatas Meléndez has not only developed a powerful Agrarian Plan that provides greater stability to farmers and ensures the profitability of their product but it is also engaged in an expansion process to bring Meléndez’s philosophy and values to more areas.

The company recently acquired Patatas Prado, which allows it to have the PGI and include the Galician potato in its product portfolio, and has established a solid structure in Andalusia, specifically Agroquality.

Internationally, the company is expanding in France and Portugal with Meléndez France and Batatas Meléndez, respectively. This places the company directly at the source, allowing it to pamper all the links in the chain and establish greater control over the raw material.

Last but not least, on October 5 at 5:30 PM, the Castilian and Leonese company will be present at Foro Innova, a Fruit Attraction space, where it will be able to exhibit all of its novelties and sector solutions. Among other innovations, company representatives will comment on the varieties and product lines that he is currently promoting, such as the Microwave line, which was recently expanded with varieties highly regarded by haute cuisine, such as the Vitolette variety. This is because the company is constantly conducting market research to adapt to the changing needs of the increasingly demanding consumer.

Patatas Meléndez will be present at Fruit Attraction transmitting all its values and its latest developments at stand 10G02 in Hall 10 of IFEMA.