The world’s largest trade show for food and drink – Anuga, and Innova Market Insights, the leader in global market intelligence, are pleased to announce a strengthened partnership and exciting new initiatives in the run-up to the Anuga 2023 event.

Business leaders can better understand all major categories and their specialized target audiences thanks to Innova’s new product tracking and market trend insights, which are crucial for the food and beverage industry.

Anuga is more than just a motivating venue for vendors to network; it’s also a chance for business executives to deepen their understanding and choose their course of action. These insights into consumer preferences and values, new product developments, inventive ingredients, and market trends are what make the event more than just an inspiring venue for vendors.

Before the event in October 2023, visitors can look through Anuga’s specialty fair webpages on subjects like frozen food, dairy, and out-of-home; discover a variety of chosen food trends like alternative meat proteins and ancient grains; and get crucial information on important subjects like halal, kosher, and private label. On these web pages, Innova provides crucial, current market insights that educate both visitors and exhibitors on a wide range of pertinent issues for the food industry.

In addition, Anuga will work with Innova to publish a regular blog that delves deep into hot topics. Future posts will be posted here as they become available.

Ultimately, viewers can anticipate a run of jointly hosted webinars with Anuga and Innova in 2023, which will provide a more interesting experience. Webinars will be promoted on the websites, social media channels, and e-newsletters of the individual companies.

Anuga and Innova have cultivated a strong partnership for many years, producing educational content both online and in-person. Visitors to the live trade show can meet Innova experts to discuss their business objectives and discover how market insights can help them define their strategy.