The organizers of INTERPOM | PRIMEURS 2016 have announced the biggest edition ever of the trade fair, to be held in November from Monday 27 to Tuesday 29 at Kortrijk Xpo (Belgium). The theme of this year’s promising event is “Growing through precision technology”.

INTERPOM | PRIMEURS is the most specialized indoor trade fair for the potato, vegetable and fruit sectors in Europe where the entire production chain is represented: from growing, to processing and marketing. 

The trade fair is set to continue growing and improving its global reach and the 2016 edition will be the biggest ever.
The next edition will encompass the entire Kortrijk Xpo complex – including additional space for stands in the Rambla.

Five months prior to the event, the trade fair already has as many exhibitors as were present at the 2014 fair. With its slogan, “Growing through precision technology”, the emphasis is clearly on sustainable growth via technological progress throughout the entire production chain. Producers that are able to conduct their operations more efficiently as a result of the smart application of modern technology are able to guarantee practical and sustainable crops. Examples include GPS-driven tractors, digital soil, pedometric mapping, sensors in the ground and between crops, as well as drones and satellites for observing crops from the air or from space, and for executing other mechanical applications. In the trading and processing sector, the principle of ‘measuring means knowledge’ guarantees greater efficiency and less waste with higher yields.

Exhibitors showcasing new precision technology will be given additional exposure on the floor of the INTERPOM | PRIMEURS trade show. The IPot project will also be presented. IPot is an innovative platform for a sustainable increase in Belgian potato production. Online visitor registration and tickets – as is already the case with a wide range of other trade fairs – will be available. Visitors to INTERPOM | PRIMEURS will have to register online via www.interpom-primeurs.be to purchase their entrance tickets. Online tickets will be available from August.

Presentation of the Inno Potato Award at INTERPOM | PRIMEURS

The fourth edition of the Inno Potato Award rewards potato growers showcasing the best innovative projects in this area. Flemish and Walloon potato growers, selected by a professional jury, will present their projects to colleagues in the sector. The names of the winners and their projects will be announced at the end of October. The presentation of prizes will take place on Tuesday 28 November at 13h00, in the presence of the regional ministers of agriculture in Hall 6 of Kortrijk Xpo.

Previous editions of INTERPOM | PRIMEURS all reported year-on-year growth. The 2015 edition boasted 278 exhibitors from 16 countries (+ 7.7%) and exceeded all expectations with 19 529 visitors (+ 10.5%) from 41 countries attending. This positive trend looks set to continue for this year’s edition. 

Related articles: 

Inno Potato Awards at Interpom | Primeurs 

Interpom | Primeurs 2014 to Focus on Sustainability