Nico Behrens has been promoted to General Sales Manager for Germany and Austria, a move that will further solidify Ishida Europe’s sales operations in those two nations.

Nico, a certified machine engineer, was in charge of original equipment manufacturer (OEM) support in Germany, Austria, and Benelux before his recent assignment.

To manage the Ishida sales teams and build enduring relationships with clients by providing packing equipment solutions that are customized to meet their specific demands, the technical and commercial knowledge obtained in this position would be extremely helpful.

“The challenges of the COVID-19 pandemic for the food industry highlighted the vital role that automation can play in helping to maintain operations and ensure quality and consistency. No matter what the application, Ishida can be relied upon to provide the ideal solution. Even the entry-level models of our technologies ensure significant increases in efficiency. I look forward to working with our customers to help them maximize opportunities in fast-changing markets,” Nico Behrens commented.