In response to the growing popularity of brunch in American cities, Side Delights offers affordable, healthful potato products and recipes that make for an Instagram-worthy breakfast or lunch that can be enjoyed at any time of day.

The Produce News reported food industry consulting firm Technomic saying that brunch is back as a frugal “splurge” in 2024 due to rising food prices and shifting customer dining patterns. Other post-pandemic consumer dining behaviors that appear to be influencing the rising appeal of brunch and breakfast include eating meals earlier and cutting back on food expenditures. Younger generations are embracing the idea as well, with the hashtags #brunching, #brunchtime, #breakfast, #foodie, and #healthyfood to organize social gatherings throughout the weekend. Honey sandwiches, cinnamon roll pancakes, and wonuts—a cross between a waffle and a doughnut—are popular options.

The idea that breakfast is the most essential meal of the day is becoming more and more popular among consumers. The American Journal of Clinical Nutrition found that a large percentage of Americans skip breakfast. The Center for Metabolism issues a warning about the potential for disrupted insulin secretion caused by skipping breakfast. Low blood sugar can lead to exhaustion, confusion, and heightened emotional reactions. They also advise against consuming foods that are high in calories but low in nutrients, such as processed meats and sugary cereal. On the other hand, Side Delights potato recipes and products offer a healthy substitute, giving you the proper amount of energy and nutrients to start the day.

“Brunch foods can be both fun and delicious without being high in fat or sugar. Potatoes are a good source of fiber, which promotes a feeling of fullness, and are packed with antioxidants, vitamins, and minerals. Side Delights outshines the competition by offering shoppers a complete potato portfolio of healthy, satisfying, versatile, convenient, value-added, and cost-effective potato choices for breakfast and beyond. From microwave-ready potatoes to fresh-cut A Cut Above options, we have the potatoes to easily and quickly make brunch a fan favorite in every household!” Kathleen Triou, president and CEO of Fresh Solutions Network, said.

Side Delights provides a range of adaptable dishes that are perfect for any time of day, as well as healthful alternatives for breakfast and brunch. Several dishes are available for side dishes, such as the Middle Eastern-Spiced Tomato Sauce and Quick Skillet Potatoes with Eggs, Tri-Color Potato Hash with Kale & Pancetta, and Festive Potato Frittata.