Kellanova And U.S. Soccer Launch Limited-Edition Snack Lineup

Kellanova brands, now part of Mars Snacking, have launched a limited-time U.S. Soccer-themed snack lineup, marking the start of the company’s partnership with the U.S. Soccer Federation.
The range includes six products across several Kellanova brands: Cheez-It Original Flags & Stars, Cheez-It Chili Cheese Dog, Pringles Spicy Loaded Nachos, Pop-Tarts Star-Spangled Blueberry, Rice Krispies Treats Red White & Blue Sprinkles and Town House Star Spangled Original Crackers.
The products are scheduled to reach retailers nationwide in May. The company said fans will also find additional U.S. Soccer-themed retail exclusives in special in-store displays at select retailers for a limited time.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” said Maggie Hoy, Omni Center of Excellence Lead at Mars Snacking. “This lineup is a banner for U.S. team spirit; from sweet to savory, we’ve created limited-edition flavors in partnership with the U.S. Soccer Federation meant to be the perfect co-star for every goal, every save, and every moment of celebration this season.”
The lineup combines sweet and savory formats, ranging from potato crisps and crackers to toaster pastries and cereal treats. Pringles Spicy Loaded Nachos features jalapeño, nacho cheese and savory spice flavors, while Cheez-It Chili Cheese Dog is positioned around chili, cheese and hot dog flavors. Cheez-It Original Flags & Stars and Town House Star Spangled Original Crackers introduce themed shapes to existing savory products.
On the sweet side, Pop-Tarts Star-Spangled Blueberry features a red pastry with blueberry-flavored filling, white icing and red and blue sprinkles. Rice Krispies Treats Red White & Blue Sprinkles adds themed sprinkles to the classic marshmallow cereal bar format.
“Our fans are at the center of everything we do,” said Catherine Newman, Chief Marketing & Communications Officer at U.S. Soccer. “This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches and shared experiences that make soccer so special. It’s a fun, accessible way to bring fans closer to the game and to each other.”
Mars said the limited-time products are intended for shared occasions including watch parties, matches and game-day celebrations.















