The Idaho Potato Commission (IPC) has once again captured public attention with its latest promotional product: a French fry-inspired lip balm named Kiss of French. Released on February 11, 2025, the limited-edition lip balm, crafted with real Idaho potatoes, sold out within 48 hours of its launch, demonstrating the enduring appeal of the state’s signature crop beyond the dinner table.

Kiss of French is not just a novelty item; it’s a testament to the IPC’s innovative marketing strategies. The lip balm’s formulation includes mashed Idaho potatoes blended with canola oil, coconut oil, shea butter, beeswax, and a proprietary potato fragrance, aiming to deliver a subtle fry-inspired essence.

“French fries aren’t just a favorite—they’re a full-on obsession,” said Jamey Higham, IPC President & CEO. “Americans consume over 9 billion pounds of fries each year, and when they want the best, they turn to Idaho potatoes. With Kiss of French, we took that love and turned it into something unexpected and unforgettable.”

The IPC’s creative approach to promoting Idaho potatoes has previously seen success with products like Frites by Idaho, a French fry-scented perfume. These campaigns not only generate buzz but also reinforce the versatility and cultural significance of Idaho’s agricultural products.

While Kiss of French is currently sold out, the IPC has announced a final opportunity for enthusiasts to obtain the lip balm through an exclusive Instagram giveaway running through Valentine’s Day. Interested individuals are encouraged to follow @idahopotatoes and participate in the contest for a chance to win.

This initiative underscores the IPC’s commitment to innovative marketing and its ability to connect with consumers in unique and engaging ways, further solidifying Idaho potatoes’ place in both the culinary and cultural landscapes.