The Australian national potato-themed fast-food chain Mr Potato is undergoing a significant contraction, with multiple store closures and the company behind the brand entering liquidation proceedings. Founded in 2018 by entrepreneurs Jess Davis and Tyson Hoffman, the chain has been reduced to about half its size after closing its last two Queensland stores, including locations at Upper Coomera, Palm Beach, and Robina, as well as stores in New South Wales and Western Australia.

The closures mark the failure of the chain’s ambitious expansion plans, which had sought to establish Mr Potato as a nationwide fast-food presence. The company behind the stores has been liquidated, prompting the founders to take direct control of three Gold Coast outlets to maintain the brand’s standards and reassure customers. Despite these efforts, the contraction signals severe financial and operational challenges.

In a surprising turn, while the brand struggles, the founders have shifted focus to new ventures, including securing a tropical island for an eco-resort project, highlighting a strategic pivot away from the fast-food business.
The Australian Taxation Office has also lodged a wind-up order against the failing business, underscoring the financial distress faced by Mr Potato.

Industry analysts note that the fast-food sector in Australia is facing increasing pressure from rising costs and changing consumer habits, which have contributed to the difficulties experienced by chains like Mr Potato.