Lay’s is launching three new limited-edition potato chip varieties inspired by classic game day snacks, available across the US starting August 18.

The lineup includes:

• Lay’s Hot Sauce, offering “bold heat with a tangy attitude.”

• Lay’s Wavy Loaded Nachos, described as “deep waves with a taste of creamy cheese, spices, and a hint of jalapeño.”

• Lay’s Kettle Cooked Cheesy Buffalo Dip, combining “the heat of Buffalo sauce with a creamy dip taste.”

According to the company, these snacks are designed to deliver tailgate-ready flavor without the need for cooking or preparation. The varieties will be sold for a limited time at retailers nationwide and via Snacks.com.

In addition to the product launch, Lay’s has partnered with Tostitos on an NFL-themed promotion. Consumers can enter the NFL Experience Sweepstakes by scanning a QR code found on Lay’s, Tostitos, or Frito-Lay Variety Pack limited-edition football season packaging. After scanning, participants can select their favorite NFL team online to personalize the potential “Epic Experience” prize.

The products will be available in the following sizes and suggested retail prices (SRP):

• Lay’s Hot Sauce: 7.75 oz (SRP $4.99) and 2.5 oz (SRP $2.69)

• Lay’s Wavy Loaded Nachos: 7.5 oz (SRP $4.99) and 2.5 oz (SRP $2.69)

• Lay’s Kettle Cooked Cheesy Buffalo Dip: 8 oz (SRP $4.99) and 2.25 oz (SRP $2.69)